Value Add Support to Financial Advisors - Insights and Opportunities 2013
Millions of dollars are spent each year on value add support for advisors. The intent of these programs and tools
is to capture the attention of advisors, build awareness and loyalty, and generate incremental business. The types of value
add programs available to advisors are broad and include training, tools, and capabilities focused on investment and economic
topics, client development , practice management , and technology. The challenge facing asset managers,
insurance firms, broker-dealers, and others is to create and deliver value add support that meets the needs of advisors and
stands out in a highly crowded and noisy marketplace.
It is within this context that Practical Perspectives, a leading consulting
and research firm, examines how financial advisors use value add support. This new 76 page, 65 exhibit report offers a unique
and fresh examination of what influence value add programs have on advisors, what charactersistics define the most useful
value add support, and what enhancements advisors desire in the coming years.
Click here to see the press release
Click here to see the Table of Contents and List of Exhibits
This report is based on input from a broad cross-section of advisors across key channels – wirehouse,
regional, independent, bank, and RIA. In May 2013, advisors were asked to participate in a proprietary on-line survey
regarding value add support they receive. Advisors were randomly solicited across all delivery channels. Input
from over 600 advisor surveys was used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments including by channel and
by amount of assets managed. These segments offer a deeper understanding of differences among the audience of financial advisors.