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June 2013 Value Add Support Research Report

Value Add Support to Financial Advisors - Insights and Opportunities 2013

  

Millions of dollars are spent each year on value add support for advisors. The intent of these programs and tools is to capture the attention of advisors, build awareness and loyalty, and generate incremental business. The types of value add programs available to advisors are broad and include training, tools, and capabilities focused on investment and economic topics, client development , practice management , and technology. The challenge facing asset managers, insurance firms, broker-dealers, and others is to create and deliver value add support that meets the needs of advisors and stands out in a highly crowded and noisy marketplace.  

  

It is within this context that Practical Perspectives, a leading consulting and research firm, examines how financial advisors use value add support. This new 76 page, 65 exhibit report offers a unique and fresh examination of what influence value add programs have on advisors, what charactersistics define the most useful value add support, and  what enhancements advisors desire in the coming years.

  

Click here to see the press release

Click here to see the Table of Contents and List of Exhibits

Key Issues Addressed  
     
  •        How useful are value add support programs and tools to advisors?
  •                What impact does value add support have on advisors and their practices?
  •                To what extent do value add programs influence advisor attitudes and behavior?
  •                To what degree are advisors reliant on value add support?
  •                Which sources are advisors using for value add support?
  •                How satisfied are advisors with value add support from key sources?
  •                How useful are various ways in which value add support is provided to advisors?
  •                Which factors are most important in determining the support most useful to advisors?
  •                What can be done to improve advisor satisfaction with value add programs and tools?
  •                Which firms are offering the most useful value add support?
  •                What subjects are most important for advisors to receive value add?
  •                Which types of value add support are advisors using and what are their most significant needs going forward? 

Research Approach
This report is based on input from a broad cross-section of advisors across key channels – wirehouse, regional, independent, bank, and RIA. In May 2013, advisors were asked to participate in a proprietary on-line survey regarding value add support they receive. Advisors were randomly solicited across all delivery channels. Input from over 600 advisor surveys was used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments including by channel and by amount of assets managed. These segments offer a deeper understanding of differences among the audience of financial advisors. 

Report Order Information

  • Price: $5,750 for report in PDF format if ordered by July 15, 2013

To order the report, contact howard.schneider@practicalperspectives.com or call 978-590-7290

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